Our Discovery to Delivery Model - click to enlarge (or copy and share 🤓)
Little more than a simplified, visual mashup of the Double Diamond design process, a Build-Measure-Learn development loop, and an overly lightweight representation of delivering a solution to market - but that’s the point. I needed to illustrate how a transformation programme could align their next phase of work, and these combined processes seemed to best frame the outcomes we were after...
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Let’s spruce up the blog with a GIF for once whilst a certain music video from ‘99 comes to mind…
Throw away your list of failed experiments, the projects that didn’t get off the ground, the books or screenplays that failed to sell. Keep the lessons you’ve learned in mind, but recognise that it may simply have been the approach, the pitch, or the conditions at the time that were not optimal for success - the idea may still have legs.
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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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A PrinterNOx nitric oxide monitoring device with a red light showing above an “Alarm” light label
If you’re near a smoke detector in your home, go press the Test button now. Hear (or remember) that shrill tone that all but guarantees you wince in pain as soon as it starts going off? Now imagine that you’re a fragile, sick patient lying on a hospital bed (not to mention being a preterm baby) and are suddenly bombarded with that ear-piercing wail emanating mere feet from your head - that’s not detrimental to your recovery, no, not at all…
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Two women sitting on a couch talking, one holding some paper, a pen, and pointing at the other woman’s iPad
At some point or another you'll be asked to review someone else's work, but there are some key differences between giving strategic level advice versus prescriptive design feedback. I recently came across a short article by Fabricio Teixeira on that specific topic, and the following key questions rang true in my head around what to consider when reviewing and providing feedback to any team…
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