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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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Empty picture frame (image courtesy of Marco Verch, https://creativecommons.org/licenses/by/2.0/)
Creating personas is not the goal. Personas are merely a good repository of user research that aids in communicating those insights.
And with this simple explanation, my UX world view was yet again forever changed…
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I've always quite liked this UX approach phase diagram by peepaldesign for its simultaneous simplicity and level of detail
Talk is cheap, development is not. Observe, question, learn with these 10 quick and dirty steps.
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