How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.
Read MoreShifting focus from Outputs to Outcomes
If your design work didn’t fundamentally change how people do what they do, does it really matter that you did it? Let's talk about outcomes more.
Read More12 product research steps before delving into design
Talk is cheap, development is not. Observe, question, and learn with these 12 quick and dirty steps to reduce rework and get going in the right direction.
Read More