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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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Empty picture frame (image courtesy of Marco Verch, https://creativecommons.org/licenses/by/2.0/)
Creating personas is not the goal. Personas are merely a good repository of user research that aids in communicating those insights.
And with this simple explanation, my UX world view was yet again forever changed…
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I've always quite liked this UX approach phase diagram by peepaldesign for its simultaneous simplicity and level of detail
Today I chimed in on a UX introductory group's discussion on Facebook regarding where to start for personas and where to go from there. I was first trying to provide advice on how to help pull out a research participant's current journey as a method to see what their goals are, their problems, their motivations, their behaviours, etc. However, someone asked me if I use a different process than getting a persona written and going off into design.
The following was my in-haste attempt to reply and explain how there is so, so much more that should be done before actually trying to design anything on paper, least of all digitally.
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