Before today, I had only briefly been made aware of this push to redirect capital-D “Design” away from being a driver for increased consumption and commercial growth under the guise of helping our fellow humans and more towards “Post Anthropocene” Design (ie. where/when “human activities no longer exceed the planetary limits”). How this works in practice will take me much more time to digest, but this paper on “Considering environmental and ethical concerns in the design of interactive products" lays out the arguments and scene quite well and that is simply what I want to recommend you do today… read it.
Read MoreOur Discovery to Delivery Model - click to enlarge (or copy and share 🤓)
The Discovery to Delivery Model
Little more than a simplified, visual mashup of the Double Diamond design process, a Build-Measure-Learn development loop, and an overly lightweight representation of delivering a solution to market - but that’s the point. I needed to illustrate how a transformation programme could align their next phase of work, and these combined processes seemed to best frame the outcomes we were after...
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Let’s spruce up the blog with a GIF for once whilst a certain music video from ‘99 comes to mind…
Learn to Fly or: How I learned to stop feeling like a failure and love the process
Throw away your list of failed experiments, the projects that didn’t get off the ground, the books or screenplays that failed to sell. Keep the lessons you’ve learned in mind, but recognise that it may simply have been the approach, the pitch, or the conditions at the time that were not optimal for success - the idea may still have legs.
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Research the right things the first time with well-crafted research questions
A research question is not a question you’d ask a user or customer in an interview, survey, or any other study. A research question is what you need to learn to help you or your stakeholders make a good, data-informed decision. So, how do we define research questions in such a way that both guides our studies and reminds us that there’s more than one way to get those answers when the goal is helping stakeholders learn?
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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Task-based personas to the rescue!
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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