Our Discovery to Delivery Model - click to enlarge (or copy and share 🤓)
Little more than a simplified, visual mashup of the Double Diamond design process, a Build-Measure-Learn development loop, and an overly lightweight representation of delivering a solution to market - but that’s the point. I needed to illustrate how a transformation programme could align their next phase of work, and these combined processes seemed to best frame the outcomes we were after...
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Let’s spruce up the blog with a GIF for once whilst a certain music video from ‘99 comes to mind…
Throw away your list of failed experiments, the projects that didn’t get off the ground, the books or screenplays that failed to sell. Keep the lessons you’ve learned in mind, but recognise that it may simply have been the approach, the pitch, or the conditions at the time that were not optimal for success - the idea may still have legs.
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A research question is not a question you’d ask a user or customer in an interview, survey, or any other study. A research question is what you need to learn to help you or your stakeholders make a good, data-informed decision. So, how do we define research questions in such a way that both guides our studies and reminds us that there’s more than one way to get those answers when the goal is helping stakeholders learn?
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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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Two women sitting on a couch talking, one holding some paper, a pen, and pointing at the other woman’s iPad
At some point or another you'll be asked to review someone else's work, but there are some key differences between giving strategic level advice versus prescriptive design feedback. I recently came across a short article by Fabricio Teixeira on that specific topic, and the following key questions rang true in my head around what to consider when reviewing and providing feedback to any team…
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