In this episode, Geoff Wilson discovers Guy Thompson’s fascination with red bags, blue bags, hand bags, bags-bags. If only we revived Dr. Seuss to have him talk about the careful balance of utility, durability, and aesthetics that goes into your everyday bag design.
This final episode of our product and service-centred design format covered:
💡 Why might designing the perfect bag be the fastest way to go out of business?
💡 How do bags both afford and constrain our everyday experiences?
💡 Why are bags displayed in stores not what people carry?
💡 What sparks more joy for consumers: aesthetics or utility?
💡 Can we future-proof bags for our ever-changing tech?
Originally recorded on 24 June 2022.
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