Dymo label maker with label scraps on the table alongside scissors and a tape measure. Image courtesy of Wikipedia Commons
ISO-9241-210 defines User Experience (UX) as “A person's perceptions and responses resulting from the use and/or anticipated used of a product, system, or service,” but alas, the time has finally come for me to make a change in labelling what I do…
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Empty picture frame (image courtesy of Marco Verch, https://creativecommons.org/licenses/by/2.0/)
Creating personas is not the goal. Personas are merely a good repository of user research that aids in communicating those insights.
And with this simple explanation, my UX world view was yet again forever changed…
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Stock image of a Happy New Years note with champagne glasses (courtesy of Hubspot)
I want to take a moment on this first day of the New Year and publicly recognise a great user experience for a change because we, in general, don't do that enough.
It isn’t that good designs are or should be invisible, as Dan Saffer recently broke down that myth.
More simply, I think it's easier to identify the discrete experiences that annoy us because there's something tangible we can point to and go, "See here? This irritates me! Let's not do this." Inversely, a design that allows us to successfully accomplish our goals without too much friction isn't as easy to explain how we feel with a single screenshot like, "Wow. Everything about this task flow was fantastic. We should try to follow this in our own designs.”
For me today, it all started with buying movie tickets…
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