The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.
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“Working on complex socio-technical systems - that’s what we should be teaching to our young, aspiring designers.” This spoke to me (as Don Norman’s videos often do) as a message worth sharing to anyone feeling like they’re beholden to how someone else perceives their title and their supposed responsibilities within.
So, for all of my fellow “UXers” in the back feeling left out or stuck in a digital-only world, know this…
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