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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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A PrinterNOx nitric oxide monitoring device with a red light showing above an “Alarm” light label
If you’re near a smoke detector in your home, go press the Test button now. Hear (or remember) that shrill tone that all but guarantees you wince in pain as soon as it starts going off? Now imagine that you’re a fragile, sick patient lying on a hospital bed (not to mention being a preterm baby) and are suddenly bombarded with that ear-piercing wail emanating mere feet from your head - that’s not detrimental to your recovery, no, not at all…
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Dymo label maker with label scraps on the table alongside scissors and a tape measure. Image courtesy of Wikipedia Commons
The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.
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