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Deep thinking and improvising my way through life... then recording it on a page
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Task-based personas to the rescue!

August 19, 2021

How I feel about user personas depends on whether they look more like a treasure map or a one-and-done printed page of unvalidated assumptions. Luckily, friends, there is a cure.

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In Research & Design Tags personas, tasks, design, Delta CX, Product Design

From product requirement to patient harm

February 21, 2021

The ear-piercing beeps and wails from this medical device puts smoke alarms to shame. Too bad it hurts fragile patients just as much as their parents sitting next to them.

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In Product, Research & Design Tags ecosystem, context of use, medical device, Product Design, HCD, nitric oxide, NICU

HCD is the new me

November 17, 2020

The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.

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In Research & Design Tags HCD, UX, CX, Customer Experience, user experience, Service Design, Product Design, brand
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Design the Perfect Wallet for a Friend | #DailyUX Challenge No.1

December 7, 2017

Set the timer and go! Initial interviews, investigating alternatives, identifying opportunities, defining the design, and validating viability.

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In Product, Research & Design Tags dailyux, challenge, value proposition, interviews, Product Design

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