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Flower bouquet image courtesy of Francisco Menéndez via Wikimedia Commons.
Created just-in-time around specific [and hopefully validated] scenarios and needs. Heavy hitting and unambiguous with their core values and present emotional situation clearly on display. Task-based personas give product and design teams the context they need for strong ideation, and here's an example why...
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A PrinterNOx nitric oxide monitoring device with a red light showing above an “Alarm” light label
The ear-piercing beeps and wails from this medical device puts smoke alarms to shame. Too bad it hurts fragile patients just as much as their parents sitting next to them.
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Dymo label maker with label scraps on the table alongside scissors and a tape measure. Image courtesy of Wikipedia Commons
The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.
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