• Now
  • Blog
  • About
Menu

Geoff Wilson's Work

Deep thinking and improvising my way through life... then recording it on a page
  • Now
  • Blog
  • About

Blog

Subscribe here — one rare email at a time

Real reviews happen in private. Are your DMs next?

April 13, 2024

Consumer reviews shape purchasing decisions, but are ratings realistic? Your DMs hold the answers. And everybody wants them.

Read More
In Product Tags AI, DMs, privacy, reviews

Complexity Testing in UX: Navigating the snowball effect of 'simple' feature additions

May 18, 2022

Don't let simple features turn into complex problems. Uncover the hidden impacts of adding new ideas before they snowball into bigger problems with complexity testing. Your budgets and backlogs will thank you.

Read More
In Product, Research & Design Tags what if, complexity, design, decisions, features

A Discovery to Delivery Model

April 5, 2022

I needed a way to explain to our Transformation programme what going from a chunky discovery effort all the way to a delivery might look like. This is what I came up with. Obvious? Hopefully.

Read More
In Product, Research & Design Tags Double Diamond, Build-Measure-Learn, discovery, design, development, delivery, experiment, research, pain points, opportunities, launch, release, SDLC, digital, process

5 Impressive yet impactless vanity metrics and how to correct them

August 2, 2021

Being able to prove the value of our work is useful for any role. But celebrating ambiguous stats will only cover for so long. Learn what to do here.

Read More
In Product, Research & Design Tags vanity metrics, metrics, measures

From product requirement to patient harm

February 21, 2021

The ear-piercing beeps and wails from this medical device puts smoke alarms to shame. Too bad it hurts fragile patients just as much as their parents sitting next to them.

Read More
In Product, Research & Design Tags ecosystem, context of use, medical device, Product Design, HCD, nitric oxide, NICU

Look broader, think deeper, and don't design in isolation

October 4, 2019

There's a whole world of business opportunities just waiting to be unearthed by someone willing to pay a little more attention to their surroundings.

Read More
In Product, Research & Design Tags user research, outcomes, customer journeys, Customer Experience

Shifting focus from Outputs to Outcomes

August 29, 2019

If your design work didn’t fundamentally change how people do what they do, does it really matter that you did it? Let's talk about outcomes more.

Read More
In Product, Research & Design Tags outcomes, user experience, personas, delivery

12 product research steps before delving into design

July 2, 2018

Talk is cheap, development is not. Observe, question, and learn with these 12 quick and dirty steps to reduce rework and get going in the right direction.

Read More
In Product, Research & Design Tags personas, user research, customer journeys

Design the Perfect Wallet for a Friend | #DailyUX Challenge No.1

December 7, 2017

Set the timer and go! Initial interviews, investigating alternatives, identifying opportunities, defining the design, and validating viability.

Read More
In Product, Research & Design Tags dailyux, challenge, value proposition, interviews, Product Design

A beautiful welcome to a new workplace

August 26, 2017

Seeing their happy paths on the wall signaled their seriousness in embracing this ‘new’ world of UX-led design. It's time to get started!

Read More
In Product, Research & Design, About Me Tags user story mapping, customer journeys, new job

Blog categories

See all posts here or browse by topic below

  • About Me 4
  • Everyday Experiences Podcast 16
  • Growth 6
  • Poetry 3
  • Product 10
  • Research & Design 33
  • Strategy 4

Get notified of my next post
See all past posts here
 

📧 Taking messages via LinkedIn / Insta / TikTok (whenever I check them, that is)
🌴 Master link hub: linktr.ee/gwilsonswork
📌 New Zealand

© Copyright 2025 - Geoff Wilson