Nothing should take more than three clicks.

We need a 1-click button.

Three shalt be the number thou shalt count, and the number of the counting shall be three (*lobs thy Holy Hand Grenade of Antioch whilst counting to three because five is right out*).

When I first starting trying to evaluate digital interfaces (or even physical ones like credit card payment terminals), I thought that one of the user experience metrics I needed to focus on reducing was the number of clicks it took to complete any task. Surely that would provide a good, measurable benchmark of an experience with a product or service… right?