Little more than a simplified, visual mashup of the Double Diamond design process, a Build-Measure-Learn development loop, and an overly lightweight representation of delivering a solution to market - but that’s the point. I needed to illustrate how a transformation programme could align their next phase of work, and these combined processes seemed to best frame the outcomes we were after...
Read MoreLearn to Fly or: How I learned to stop feeling like a failure and love the process
Throw away your list of failed experiments, the projects that didn’t get off the ground, the books or screenplays that failed to sell. Keep the lessons you’ve learned in mind, but recognise that it may simply have been the approach, the pitch, or the conditions at the time that were not optimal for success - the idea may still have legs.
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