Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
Read MoreSo you want to run a focus group… but should you?
How do you know when a focus group is the right research method for the job? I'm writing the pros and cons down here for all of us.
Read MoreThe Art of Ethnographic Research at Home
This is ethnography for free. The only buy-in needed is a few minutes of attentive curiosity. No judgements or solutioning, only observations.
Read MoreLook broader, think deeper, and don't design in isolation
There's a whole world of business opportunities just waiting to be unearthed by someone willing to pay a little more attention to their surroundings.
Read More12 product research steps before delving into design
Talk is cheap, development is not. Observe, question, and learn with these 12 quick and dirty steps to reduce rework and get going in the right direction.
Read MoreWhere I fall on the User Research vs Experience Design line
When I'm testing out these decisions out with real people, I feel reassured that whatever this title would be, I'm providing value and reducing risk.
Read MoreOn the value of being prepared for unexpected user interviews
User interviews may occur in the unlikeliest of places. How prepare are you for your next impromptu deep dive? Research readiness is invaluable.
Read MoreHow to get the complete picture from User Story Mapping
An easy way to discover every step and pain point in user’s process.
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