Customer research is not all about knowing what questions to ask, how to ask them, and then getting answers. The gold is in clearly communicating what has been learned and the implication of the insights to those who need to hear it when they need to hear it.
Read MoreSo, you’ve been asked to revamp a website... Here’s the best place to start
Right now there is an Exec somewhere in the world throwing money at a new set of features because their intuition said so. Don't leave it up to luck.
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