In this episode, Geoff Wilson and Guy Thompson end their podcast hiatus to record together in person for the first time... from a phone... in a car. If you like immersing yourself into your users’ environment to better understand their needs, then buckle in to hear this lively discussion from the back seat.
Covered in this episode:
💡 Why do auto and specialty parts stores feel so elitist?
💡 How do we make product help more approachable?
💡 Can unique service propositions can drive in-store sales?
💡 Why might professional installations be worth the cost?
Originally recorded on 21 June 2022.
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