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Reflecting on design feedback advice

September 11, 2020

At some point or another you'll be asked to review someone else's work, but there are some key differences between giving strategic level advice versus prescriptive design feedback. I recently came across a short article by Fabricio Teixeira on that specific topic, and the following key questions rang true in my head around what to consider when reviewing and providing feedback to any team…

So you want to run a focus group… but should you?

August 15, 2020

Focus groups, bringing around 5-10 people together into a physical or virtual room to engage in conversation and answer questions, are one of the oldest customer research methods.

But what do teams need to know about focus groups before treating team like some magical, go-to elixir for every ailment and open question?

Testing for customer centricity

July 16, 2020

We want to gain 5% more of the market share over the next 2 years.”

“We want to reduce our operating costs by 10%.”

“We want to be the first choice for customers.”

These kinds of ‘winning aspirations’ are a dime-a-dozen, and when you get right down to it, they’re often not that unique to you’re organisational culture, purpose, or brand. But where’s the differentiation on this? What will customers tell their friends about? How do you prioristise what to improve?

More and more organisations are calling themselves “customer-first”, yet when you look at what objectives are coming from the top down, what you hear doesn’t match what you see. What struck me today were some food-for-thought tests in determining if you're truly working in a customer-centric organisation…

Woman with glasses smiling in front of a brick wall

You're more capable than what's on your title

May 27, 2020

“Working on complex socio-technical systems - that’s what we should be teaching to our young, aspiring designers.” This spoke to me (as Don Norman’s videos often do) as a message worth sharing to anyone feeling like they’re beholden to how someone else perceives their title and their supposed responsibilities within.

So, for all of my fellow “UXers” in the back feeling left out or stuck in a digital-only world, know this…

Ethnographic research - just get started, even during a lockdown

April 14, 2020

In reading through a semi-recent Userfocus newsletter last night, I came across this tweet thread by Sam Ladner and Jooyoung Lee and instantly saw value in what they’re suggesting about ethnographic research.

In order to understand more about the world and how people behave within it, sometimes you just need start your own user research on your own accord…

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