Imagine this… You’re playing the popular board game Settlers of Catan. Your objective is to earn enough victory points to win, and the primary means of doing so is building settlements and cities. These settlements and cities take certain resources to build; resources that you’ll need to collect and save up for. But what should you buy? What should you build? Well… what is your strategy?
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Stock photo of a team putting their hands in together (courtesy of Hubspot)
A case for inspiring experience visions
Before anyone starts defining the experience vision, it’ll help to have a good idea what the business and brand realistically stands for, where they believe they want to go, and what they’re willing to endure. Without those ingredients, commitment to the cause starts on shaky ground.
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