Imagine this… You’re playing the popular board game Settlers of Catan. Your objective is to earn enough victory points to win, and the primary means of doing so is building settlements and cities. These settlements and cities take certain resources to build; resources that you’ll need to collect and save up for. But what should you buy? What should you build? Well… what is your strategy?
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Stock photo of a team putting their hands in together (courtesy of Hubspot)
Understanding the expectations of a customer experience vision
As I read through a new Jared M. Spool article on creating an Experience Vision for a Self-Fulfilling UX Strategy, I began thinking about what it means to be innovative as well as what a business needs to admit to itself in order to cultivate and lead innovation from the top-down. I came to realise that before anyone starts designing this experience vision and timeline, we should know what the business realistically stands for today, where they collectively believe they want to go, and what they’re willing to endure. The following workshop-like questions came to mind…
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