As I read through a new Jared M. Spool article on creating an Experience Vision for a Self-Fulfilling UX Strategy, I began thinking about what it means to be innovative as well as what a business needs to admit to itself in order to cultivate and lead innovation from the top-down. I came to realise that before anyone starts designing this experience vision and timeline, we should know what the business realistically stands for today, where they collectively believe they want to go, and what they’re willing to endure. The following workshop-like questions came to mind…