Ahh, the start of the New Year—so full of hope, promise, and a million downloads of the trendiest habit-tracking app. Funny, then, that my own logged results for January 1st would first appear as either a slip up or a total, abject failure at goal-setting. But is it?
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Stock photo of a team putting their hands in together (courtesy of Hubspot)
Understanding the expectations of a customer experience vision
As I read through a new Jared M. Spool article on creating an Experience Vision for a Self-Fulfilling UX Strategy, I began thinking about what it means to be innovative as well as what a business needs to admit to itself in order to cultivate and lead innovation from the top-down. I came to realise that before anyone starts designing this experience vision and timeline, we should know what the business realistically stands for today, where they collectively believe they want to go, and what they’re willing to endure. The following workshop-like questions came to mind…
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