How do you know when a focus group is the right research method for the job? I'm writing the pros and cons down here for all of us.
Read MoreYou don't need a fancy title to change the world
You don't need a fancy job title to start noticing and improving the everyday experiences wherever you work. Don't let a label define your limits.
Read MoreThe Art of Ethnographic Research at Home
This is ethnography for free. The only buy-in needed is a few minutes of attentive curiosity. No judgements or solutioning, only observations.
Read MoreThe UX issue that almost cost me my flight (and wife)
My pointer finger was trembling. Any less pressure and my cursor would have clicked a Cancel I didn’t intend. Let this be a usability lesson for all.
Read MoreIt's not the number of clicks that matters, it's the value each click provides
Clicks aren't an indicator of anything beyond confirming that some kind of finger has touched some kind of button, so stop counting and consider this
Read MoreLook broader, think deeper, and don't design in isolation
There's a whole world of business opportunities just waiting to be unearthed by someone willing to pay a little more attention to their surroundings.
Read MoreShifting focus from Outputs to Outcomes
If your design work didn’t fundamentally change how people do what they do, does it really matter that you did it? Let's talk about outcomes more.
Read MoreBridging strategy and innovation through an Experience Vision
When strategy feels stuck in the short term, an experience vision can light the way forward, sparking innovation and helping teams focus on what truly matters
Read MoreSo, you’ve been asked to revamp a website... Here’s the best place to start
Right now there is an Exec somewhere in the world throwing money at a new set of features because their intuition said so. Don't leave it up to luck.
Read MoreThe Perception of Value: A Brief Look Into Micro-Experience Awareness
There's more to customer satisfaction than delivering good on the desired outcome. Value can be found all in the micro-experience nobody talks about.
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