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From product requirement to patient harm

February 21, 2021

The ear-piercing beeps and wails from this medical device puts smoke alarms to shame. Too bad it hurts fragile patients just as much as their parents sitting next to them.

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In πŸ”Ž Product Design & Strategy Tags ecosystem, context of use, medical device, Product Design, HCD, nitric oxide, NICU

HCD is the new me

November 17, 2020

The wave pushed me and I pushed back, but alas, it was stronger. After years of fighting UX’s relegation to the realm of digital-only products, I’m finally accepting the changing tide.

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In πŸ”Ž Product Design & Strategy Tags HCD, UX, CX, Customer Experience, user experience, Service Design, Product Design, brand
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Give feedback that builds, not breaks

September 11, 2020

It doesn't matter how good your feedback is if it's not delivered with care and consideration of your audience. Here's some of great ways to start.

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In πŸ”Ž Product Design & Strategy Tags feedback, design, advice
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So you want to run a focus group… but should you?

August 15, 2020

How do you know when a focus group is the right research method for the job? I'm writing the pros and cons down here for all of us.

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In πŸ”Ž Product Design & Strategy Tags focus group, user research, methods

Turning customer-first lip service into real action

July 16, 2020

With more and more businesses jumping on the feel-good branding bandwagon, labelling themselves as β€œcustomer-first”, let's test how much they mean it

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In πŸ”Ž Product Design & Strategy Tags OKRs, Customer Experience, objectives, outcomes, customer-first, customer-centric

You don't need a fancy title to change the world

May 27, 2020

You don't need a fancy job title to start noticing and improving the everyday experiences wherever you work. Don't let a label define your limits.

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In πŸ’‘ Personal Growth & Reflections, πŸ”Ž Product Design & Strategy Tags UX, Don Norman, NNGroup, Service Design

The Art of Ethnographic Research at Home

April 14, 2020

This is ethnography for free. The only buy-in needed is a few minutes of attentive curiosity. No judgements or solutioning, only observations.

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In πŸ”Ž Product Design & Strategy Tags ethnography, ethnographic research, user research, remote research

The UX issue that almost cost me my flight (and wife)

March 29, 2020

My pointer finger was trembling. Any less pressure and my cursor would have clicked a Cancel I didn’t intend. Let this be a usability lesson for all.

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In πŸ”Ž Product Design & Strategy Tags usability, copywriting, content design

It's not the number of clicks that matters, it's the value each click provides

October 18, 2019

Clicks aren't an indicator of anything beyond confirming that some kind of finger has touched some kind of button, so stop counting and consider this

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In πŸ”Ž Product Design & Strategy Tags UX, metrics, measuring UX, value

Look broader, think deeper, and don't design in isolation

October 4, 2019

There's a whole world of business opportunities just waiting to be unearthed by someone willing to pay a little more attention to their surroundings.

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In πŸ”Ž Product Design & Strategy Tags user research, outcomes, customer journeys, Customer Experience
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